In the CUNY J-Camp course, “Social Engagement: Join the Conversation,” Debbie Galant and Mitchell Trinka look at ways digital journalists can reach and engage audiences. In addition to using social media platforms like Twitter, Facebook and Pinterest, we’ll talk about spreading brand messages in the physical world. In the six-hour session, we’ll investigate what it really means to be social online, and some strategies to ensure you don’t get overwhelmed by the medium. In addition to talking about the five topics below, they’re looking for students to come in with social media problems. They’ll discuss ways to amend the issues and, with practice, help you become that social media maven you’ve always wanted to be.
What we’ll cover:
-Social media as a tool for story generation.
-How to create great networks that will feed us the news leads we’re interested in.
-Establishing a voice/brand.
-Creative uses of social media platforms and tools.
-Using social media in crisis situations.
-What you should tweet, who to tweet it to, when to tweet and what you should say.
-Goals and a roadmap for moving forward in social media.
-Tools to make sure you’re winning a wider audience, while not getting overwhelmed.
-How to interact with an audience and use analytics to learn what they want.
Saturday, July 21, 10 a.m. to 5 p.m. (with a one-hour break for lunch). Limit 20 students.
Debbie Galant and Mitchell Trinka, Instructors